World Tennis follows rebrand with new Fourteen apparel partnership
Premium Swiss sportswear brand Fourteen has become an Official Supplier of World Tennis after the global governing body announced a two-year partnership.
Under the agreement, Fourteen will design and supply bespoke, premium-quality apparel for World Tennis personnel across its global operations and events, including polos, T-shirts, shorts, jumpers and other branded garments featuring World Tennis’s new visual identity.
The partnership reflects a shared commitment to quality, innovation and excellence and will play an important role in bringing the new World Tennis identity to life following the organisation’s transformation from the International Tennis Federation in June.
The new apparel will be worn by representatives around the world, including tournament umpires and officials, event and operations staff, coaches, development officers and others representing World Tennis across the global tennis community.
Nicky Stanton, World Tennis Commercial Director said: “This partnership is an important part of bringing the World Tennis brand to life across our global operations. Fourteen shares our commitment to quality, performance and attention to detail. Its bespoke apparel will give our teams a smart, professional and consistent identity wherever they are representing our growing sport around the world.”
Andrea Picciau, Founder and CEO of Fourteen, said: “We are honoured to become the Official Apparel Supplier of World Tennis at such an important moment in its history. Supporting one of the world’s leading international sports organisations at such a defining moment in its evolution is both a privilege and a responsibility. This partnership reflects our shared commitment to quality, innovation and long-term collaboration, and we are proud to help bring the World Tennis brand to life across the global tennis community.”
Founded in Geneva, Switzerland, in 2011, Fourteen is a premium sportswear brand built on the philosophy of ‘Swiss Precision. Italian Design.’ Specialising in bespoke, high-performance apparel for athletes and international sports organisations, the company has established itself as a trusted partner within global tennis. Its portfolio also includes Tennis Europe, the Swiss Tennis Federation, the Czech Tennis Federation, the Slovenian Tennis Federation, the Swiss Open Gstaad ATP 250, the Geneva Open ATP 250 and the exclusive Bonmont Tennis Masters. Fourteen provides apparel for players at every stage of the game, from junior development through to professional competition.