ITF announces commercial partners update across World Cup of Tennis

The ITF has today confirmed a number of updates to its portfolio of commercial partnerships.

Stake, the world’s leading brand in betting and gaming, has become the Official Betting Partner of the Davis Cup and Billie Jean King Cup by Gainbridge.

Stake’s sponsorship portfolio spans Formula 1 (Stake F1 Team), the Premier League (Everton Football Club) and UFC, as well as a partnership with musician Drake.

Stake joins an expanding roster of Davis Cup partnerships which features Dunlop, Joma, Quironsalud and Socios who have committed their support of the world’s premier men’s team competition. Stake also joins Billie Jean King Cup title partner Gainbridge, global partners Microsoft and Magellan, as well as Tory Burch in supporting the women’s World Cup of Tennis.

The Stake deal has been agreed following due diligence conducted in line with ITF rules for betting sponsorship (developed in consultation with the International Tennis Integrity Agency).

The partnership will see Stake working to promote and enhance the fan experience across both events by bringing supporters closer to the world class action on court.

David Haggerty, ITF President, said: “We are excited to announce these partnerships as we look to build on the success of the Davis Cup and Billie Jean King Cup by Gainbridge in 2023. We thank our partners for their continued support, and we look forward to working with Stake, whose track record across a range of major international events speaks for itself.

“Protecting tennis integrity is at the centre of all we do and we are pleased to partner with Stake – an organisation with a portfolio of high-profile clients, a stated commitment to responsible business practices and significant reach among global sports fans – having conducted rigorous due diligence in line with ITF rules for betting sponsorship, which were developed in consultation with the International Tennis Integrity Agency.”

Akhil Sarin, Chief Marketing Officer for Stake, said: “We are delighted and extremely proud to become the Official Betting Partner of the Davis Cup and Billie Jean King Cup. Tennis is a universally popular sport, and these competitions are two of the most passionately followed across the globe. We look forward to some exciting initiatives spread across the tennis calendar and working with the ITF to promote the sport to our worldwide audience.”

Sportradar, the ITF’s current data partner helped facilitate the partnership with Stake.