Advantage All Awards honour initiatives opening doors for women in tennis | ITF

Advantage All honour initiatives opening doors for women in tennis

22 Oct 2026

From expanding coaching networks to opening doors into leadership and officiating, tennis organisations across the world are taking action to advance gender equality, with the 2026 World Tennis Advantage All Awards highlighting the impact of their work.

Presented at the World Tennis Conference and AGM in Almaty, Kazakhstan, this year’s awards recognise the Lawn Tennis Association (LTA), Tennis Slovenia and Tennis Belgium for initiatives creating more opportunities for women across the sport.

With applications received from 44 nations across five editions, Advantage All has grown into a platform for National Associations to share practical solutions, learn from one another and turn commitments to gender equality into action.

This year's recipients demonstrate the breadth of that work.

Gold Award – Lawn Tennis Association

The LTA was recognised for its Inspire for Women Volunteers programme, which equips women with the skills, confidence and connections to progress into leadership roles across British tennis.

13 of the programme’s 28 alumni have progressed into more senior leadership positions, while female representation on the LTA Board rose from 31% in 2024 to 50% in 2025.

The programme is now expanding across all seven LTA regions, building a wider pipeline of women into tennis leadership.

Silver Award – Tennis Slovenia

Tennis Slovenia is helping more women progress into influential roles in officiating, with women now holding three of the five positions on its Officiating Committee.

More than half of officiating teams at Davis Cup by Generali and Billie Jean King Cup ties have been women, reflecting growing female representation at international events. Education, networking and professional development opportunities are also helping women progress within the field.

Bronze Award – Tennis Belgium

Tennis Belgium’s HerTennis initiative is expanding opportunities for women in coaching, combining professional development with mentoring and knowledge sharing.

Since launching in 2023, the network has grown from 25 to 68 female coaches - an increase of 172%. The number of certified female coaches at Initiator level and above has also increased by 21%, from 772 in 2023 to 936 in 2026

Recognising progress across the sport

Beyond the three award winners, four National Associations received Highly Commended recognition, reflecting the range of approaches being taken across different tennis communities around the world.

  • Jordan Tennis Federation has increased female representation on its Board from 14% to 43% since 2022, with women now holding senior positions including Vice President and Secretary General.
  • United States Tennis Association (USTA) is developing the next generation of women leaders in coaching through national development programmes, mentoring and peer support.
  • Fédération Française de Tennis (FFT) is preparing women for leadership through development initiatives ahead of its 2028 elections, including pathways for aspiring and high-potential leaders.
  • Tanzania Tennis Association is opening pathways into officiating, with a February 2026 course attracting 12 women among 31 participants.

At regional level, Tennis Europe received a Special Recognition Award for its work to advance gender equality across its 49 member nations. A region-wide survey has provided individual federations with insights into their current position, helping them identify gaps, set priorities and track progress.

Since its launch in 2018, Advantage All has provided a platform to recognise this progress and accelerate the sharing of best practice across tennis. Through the awards and wider programme, World Tennis aims to encourage more organisations to build on these examples and create lasting opportunities for women and girls throughout the sport.