The International Tennis Federation’s new CEO Ross Hutchins has laid out his vision for tennis's global governing body.

Speaking directly to the sport’s players, the ITF’s 213 member nations and key partners as well as tennis fans around the world, Hutchins reinforces key pillars of the ITF mission.

The 40-year-old underlines tennis as a global movement and explains why growing the game, making it accessible to everyone and ensuring it thrives for future generations is critical. 

He also stresses the ITF's commitment to reinvesting in the sport’s future, revealing new and innovative ways of doing so will be explored, as will growth into new markets. While value will be delivered to existing commercial partners, new brands will be attracted to tennis.

Hutchins reveals his four guiding principles: alignment. listening, boldness and inclusivity. He emphasises why collaboration across the tennis eco-system is his No. 1 priority as the ITF moves towards World Tennis – and a new era – from 2026. Watch here.