ITF CEO Hutchins discusses creative commercialisation at Leaders Meet

International Tennis Federation CEO Ross Hutchins was a panel guest at a recent forum of Leaders Meet: Innovation in London which brought together senior executives from the sporting eco-system and beyond.

The workshop in which Ross spoke focused upon strategies for navigating and thriving within a landscape dominated by football, creative commercialisation, upending traditional models, fan engagement and digital consumption.

The 2026 Leaders Meet: Innovation programme is very much looking beyond sporting boundaries to uncover strategies, approaches and ways of thinking that are shaping modern-day and future of leadership.