The ITF's commercial partnerships provides a fantastic opportunity for companies to access the global community on an international, national and local level
Our commercial programme
The ITF’s commercial programme presents a great opportunity for partners to connect with the global tennis community on an international, national, and regional scale. We have a unique range of assets that ensures our partners have unparalleled access to a vast and diverse global audience.
Our partners play a pivotal role in fuelling the growth and sustainability of the game, enjoying expansive global reach and engagement for their marketing campaigns. Whether it’s major events like Davis Cup; the professional pathway through the ITF World Tennis Tour for Men, Women and Juniors; or Masters, Wheelchair and Beach tennis, our partners are integral to shaping the narrative of tennis on a global stage. The growth of ITF digital products such as IPIN and World Tennis Number is testament to the commitment of our commercial partners.
The ITF’s global partnership team are experts in delivering bespoke solutions that align with partner marketing objectives. From on-court exposure and broadcast opportunities to community and development programmes, digital exposure, fan experiences, hospitality and beyond, our partnerships are crafted to offer comprehensive and customised approaches, ensuring maximum impact and engagement.
For enquiries and to explore the possibilities, contact our team at: Partnerships@itftennis.com
Current sponsors
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Gainbridge Gainbridge Insurance Agency, a Group 1001 company, became the title partner of Billie Jean King Cup in September 2022. Read more
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Stake Stake is the official betting partner of Davis Cup, having partnered with the World Cup of Tennis event in 2024. Read more
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Microsoft Microsoft became the official global technology and innovation partner of Billie Jean King Cup - accompanying the historic rebrand of the Fed Cup - in 2020 Read more
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UNIQLO UNIQLO became title sponsor of the Wheelchair Tennis Tour and the Wheelchair Doubles Masters event, and an international sponsor of the NEC Wheelchair Tennis Masters in 2014. Read more
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Dwight Global Online Dwight Global Online School is the official education partner of the ITF World Tennis Tour Juniors. Read more
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NEC NEC, a title sponsor of the ITF Wheelchair Tennis Tour from its inception in 1992 through to the end of 2013, continues as title sponsor of the NEC Wheelchair Singles Masters and as an international partner of Japanese tournaments on the UNIQLO Wheelchair Tennis Tour. Read more
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BNP Paribas BNP Paribas, the European leader in global banking and financial services, is the title sponsor of the Wheelchair World Team Cup. Read more
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Dunlop Dunlop, which boasts more than 100 years of producing top quality sporting equipment, provides the official ball for Davis Cup. Read more
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Tennis-Point Tennis-Point, one of the world’s leading tennis retailers, is the official global tennis equipment online retail partner of the International Tennis Federation. Read more
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e.l.f. e.l.f. became the exclusive skin and cosmetic partner of Billie Jean King Cup by Gainbridge, the world’s largest annual women's international team competition, in August 2024. Read more
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1XBET Billie Jean King Cup by Gainbridge and 1xBet announced their global partnership in April 2025. Read more
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Mastercard Mastercard unveiled its new global partnership with the Billie Jean King Cup by Gainbridge in June 2025. Read more
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MG MG Italy is the official automotive partner of the 2025 Davis Cup Final 8. Read more
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Corpay Corpay is the world’s largest non-bank provider of global payments. They are the official FX partner of the ITF and Davis Cup. Read more
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Fage Fage, the international dairy company known for their all-natural Greek yogurt founded in Athens, Greece, is the official yoghurt partner of Davis Cup. Read more
