Nanjing 2014 YOG promotional event, Singapore
With the Nanjing 2014 Youth Olympic Games now less than two months away, the "Young Smiles from the World” promotional event – the first in a series of events being held around the world to promote the upcoming Games - was held in Singapore on 14-15 June.
The Singapore event broke the traditional event mold by foregoing a stage and instead having the mascot, NanjingLeLe, get together with local young people in the streets in flash mob-like fashion.
Venues included spots popular with young people such as the Isetan shopping mall, Orchard Road, Serangoon Road and the VivoCity shopping mall. There, NanjingLeLe interacted with the people, posed for pictures and danced the “1, 2, 3 YOG!” dance. Pictures were also taken of young people smiling behind special YOG photo frames. The next YOG promotional event will take place on 19 June in the host city of the 2018 Youth Olympic Games, Buenos Aires in Argentina.
The fact that Singapore was the first city to host the Youth Olympic Games four years ago, made this series of promotional events even more meaningful.
One teenager who attended the event, Lorraine Loo, said: “We have a special connection with the Games because we were involved with the first YOG. I’m very happy to have the opportunity to take part again.”
The two-day promotion involved three major activities. In the “collecting young smiles from around the world” activity, nearly 1,000 smile faces were photographed to create fond moments for the Nanjing 2014 Youth Olympic Games. During this activity, NanjingLeLe went to Orchard Road to take pictures with the young people in order to encourage them to get more involved in sports and live a healthy lifestyle.
During the “Give me fire! Nanjing 2014 YOG Virtual Torch Relay”, hundreds of young people joined NanjingLeLe in igniting virtual and live enthusiasm for the YOG. Finally, there was the “1,2,3 YOG” dance in which hundreds of Singaporean young people danced with NanjingLele to help spread the passion and energy of the Nanjing YOG.
The YOG incorporates customs and traditions from all over the world to give the world's youth a chance to learn about each other through sharing and cultural exchanges.
Events like these in Singapore help attract thousands of new friends to participate and interact with NanjingLeLe and each other. The events create smiles, dancing and enthusiasm to help spread the passion of the Nanjing YOG to every corner of the world.