09 Nov 2013

Rio 2016 celebrates 1,000 days to go


NEWS ARTICLE

1,000 young athletes celebrating 1,000 days to go at the Brazilian School Youth Games

The 1,000-day countdown to the Rio de Janeiro Olympic Games has begun with announcements including the launch of the official pictograms.

As well as the images that will be used for individual sports at the Olympic and Paralympic tennis events, there have also been computer-generated pictures of the 10,000-seater tennis stadium which will provide a legacy for the South American city. 

Speaking about the pictograms, President of the Rio 2016 Organising Committee Carlos Arthur Nuzman said: “For the first time, all Olympic and Paralympic sports are individually represented. This is one of our unique contributions to the history of the Games.”

During the creative process for the Paralympic pictograms, Rio 2016’s team of designers sought to portray the integration of the athletes’ different impairments with sport in a balanced, natural way, depicting prostheses, blindfolds and other elements.

The word ‘pictogram’ comes from Greek and Latin. Originally, it means ‘painted word’. This original meaning was the source of inspiration for the first strokes of the Rio 2016 pictograms, which were based on the official Rio 2016 typography.

After researching each sport, the first strokes were made by hand. These strokes were then reconstructed on a computer, fitting the contours of the letters.

The athlete bodies and sports equipment were built from the characters, or part of them, in a continuous stroke, with variations in thickness in order to give the impression of depth. The pebble shapes, which are a characteristic of Rio 2016’s visual language, support the designs and alter their shape according to the athletes’ different movements.

Work was completed in 16 months, five of which were devoted to the validation of the pictograms by the 42 International Federations. In total, there are 64 pictograms, 41 Olympic and 23 Paralympic.

The pictograms can be used both inside and outside the pebbles, in all colours. Rio 2016 Brand Director Beth Lula said they are important tools for engaging the public from an early stage.

“The pictograms, from now until 2016, will serve as a communication platform for the promotion of the sports, for partner activations, and will be present in all the Games’ visual identity, including their application in venue decoration, signposting, tickets and licensed products, among other things,” she said.



Photos

  • 1,000 young athletes celebrating 1,000 days to go at the Brazilian School Youth Games Computer-generated image of how the Tennis Centre will look at Barra Olympic Park
  • The 10,000-seat main arena of the Rio 2016 Tennis Centre will be a legacy for Brazilian sport after the GamesThe pictograms for the Rio 2016 Olympic and Paralympic Games

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