For over 40 years, BNP Paribas has supported tennis with a passion that has never dimmed. The Group shares a number of key values with the sport of tennis and, both in our daily business and in our sponsoring activities, we strive to place people at the heart of everything we do. The loyalty that BNP Paribas has shown to tennis clearly reflects the kind of relationship which the Bank is determined to forge with its clients.
Through its unfailing commitment, the Group has become the number one partner of tennis in all its various dimensions, supporting both the amateur game and the professional circuit, local clubs as well as international events, plus university competitions and wheelchair tennis tournaments.
Official sponsor of Davis Cup since 2001, BNP Paribas became its title sponsor in 2002 and in 2005 went on to rename the premier team competition in women’s tennis Fed Cup by BNP Paribas. The bank also supports Junior Davis Cup and Junior Fed Cup by BNP Paribas as well as wheelchair tennis with BNP Paribas World Team Cup.
BNP Paribas’ involvement in the top tournaments on the professional circuit provides excellent opportunities for us to meet clients in a friendly setting. Through a range of educational and socially-oriented programmes, the Group also demonstrates its basic values and commitment to the society in which it does business.
Our new strapline "We are tennis" really says it all, encapsulating our determination to promote tennis for everyone and in all its forms. With the creation of wearetennis.com, BNP Paribas demonstrates once again its dynamic approach to global sports sponsorship and underlines its position as the number one partner of tennis at all levels.
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