The ITF's Commercial Programme provides a fantastic opportunity for its sponsors to access the global community on an international, national and local level through Davis Cup, Fed Cup and the organisation's other properties.
For Davis Cup and Fed Cup, sponsors look to harness the passion, emotion and heritage associated with the competitions when delivering their own message to domestic markets around the globe. Both events are primarily shown on terrestrial television, allowing partners to reach a truly worldwide audience.
Other opportunities include Juniors, Seniors, Wheelchair and Beach Tennis, and the ITF's Professional Circuits. These diverse areas of the game provide a chance for sponsors to target a wide base of potential customers, from fans and families to players and officials.
BNP Paribas, the European leader in global banking and financial services, is Title Sponsor and Official Bank of Davis Cup and Fed Cup, and also supports other areas of the ITF, including Wheelchair Tennis.
The leading name in luxury wristwatches, Rolex expanded its commitment to tennis by joining as the Official Timekeeper of Davis Cup in 2007.
Adecco, the world leader in Human Resources Solutions, rejoined ITF's family of sponsors in 2010 as the Official HR Sponsor of Davis Cup and Fed Cup.
The Betway Group is a leading provider of first-class entertainment across sports betting, casino, bingo and poker. Launched in 2006, the company operates across a number of regulated online markets and boasts a team that comprises of over 1,000 people.
NEC, a former sponsor of Davis Cup, has supported wheelchair tennis since 1992 and is now the title sponsor of the Wheelchair Tennis Tour.
UNIQLO is a brand of Fast Retailing Co., Ltd., a leading global Japanese retail holding company that designs, manufactures and sells men’s, women’s and kids’ apparel. UNIQLO became title sponsor of the Wheelchair Tennis Tour and the Wheelchair Doubles Masters event, and an international sponsor of the NEC Wheelchair Tennis Masters in 2014.
beIN SPORTS, the official media rights partner of Davis Cup, is part of the beIN MEDIA GROUP, chaired by Nasser AL-KHELAIFI, an independent company established in 2014. It holds every beIN SPORTS channels worldwide.