Commercial Programme

The ITF's Commercial Programme provides a fantastic opportunity for its sponsors to access the global community on an international, national and local level through Davis Cup, Fed Cup and the organisation's other properties.

For Davis Cup and Fed Cup, sponsors look to harness the passion, emotion and heritage associated with the competitions when delivering their own message to domestic markets around the globe. Both events are primarily shown on terrestrial television, allowing partners to reach a truly worldwide audience.

Other opportunities include Juniors, Seniors, Wheelchair and Beach Tennis, and the ITF's Professional Circuits. These diverse areas of the game provide a chance for sponsors to target a wide base of potential customers, from fans and families to players and officials.


Current Sponsors


BNP ParibasBNP Paribas

BNP Paribas, the European leader in global banking and financial services, is Title Sponsor and Official Bank of Davis Cup and Fed Cup, and also supports other areas of the ITF, including Wheelchair Tennis.

More details...



The leading name in luxury wristwatches, Rolex expanded its commitment to tennis by joining as the Official Timekeeper of Davis Cup in 2007.

More details...



Adecco, the world leader in Human Resources Solutions, rejoined ITF's family of sponsors in 2010 as the Official HR Sponsor of Davis Cup and Fed Cup.

More details...


NH Hotels logo - 5/11/2013NH Hotels

NH Hotels, the Official Hotel of both Davis Cup and the ITF, is the third-largest business hotel chain in Europe with more than 400 hotels.

More details...




Wilson, the world’s leading manufacturer of sports equipment, joined as an Official Partner and Official Tennis Ball Manufacturer for Davis Cup in 2002 and Fed Cup in 2006.

More details...



NEC, a former sponsor of Davis Cup, has supported wheelchair tennis since 1992 and is now the title sponsor of the Wheelchair Tennis Tour.

More details...



The ITF offers a wide portfolio of sponsor opportunities that provide partners with tailored benefits, enabling them to achieve their marketing and promotional goals.

Partnerships with the ITF are currently available in non-conflicting categories. For further information and to discuss opportunities, please contact the ITF Commercial Department:

- Phone: +44 (0)20 8392 4615

- Email:




Subscribe to our e-newsletter and get the latest news directly into your mailbox.


Uncheck the box if you do not wish to receive news and offers from the ITF’s official partners