Rolex is proud to be a major force at play behind tennis’ finest events, players and organisations. From Wimbledon and the Australian Open to Swiss phenomenon Roger Federer, Rolex has cultivated a privileged relationship with this great sport.

Since its founding in the early 20th century, Rolex sought to partner with activities that embody passion, excellence and precision. Naturally, Rolex gravitated toward the world of tennis, forming an alliance that dates back to the late 1970s when the brand became the Official Timekeeper of Wimbledon.

For Rolex, the association with Wimbledon has special significance because it is not only the oldest and most prestigious tennis tournament in the world, but it has also achieved the perfect balance between tradition and innovation, similar to the evolution of Rolex’s Oyster Perpetual.

In addition to Wimbledon, Rolex is also the proud sponsor of many other prestigious tennis events, among which Davis Cup by BNP Paribas holds a special place as one of the premier annual men’s team competitions in world sport. Rolex has been the Official Timekeeper of Davis Cup since 2007.

In patronage of tennis’ exceptional individuals, Rolex counts among its Testimonees Swiss phenomenon Roger Federer. Tennis requires absolute precision and consistency, and Federer, who has been associated with the brand since 2001, has mastered the game better than any other player of all time.

Rolex also stands behind Danish powerhouse Caroline Wozniacki, a world No. 1 and winner of the 2006 Wimbledon Junior Championships, in addition to rising champions Ana Ivanovic (Serbia), Jo-Wilfried Tsonga (France), Juan-Martin del Potro (Argentina) and Li Na (China), who made both tennis and world history by becoming the first player from an Asian nation to win a singles Grand Slam title in 2011.

Driven by a passion for excellence and a great appreciation for tennis, Rolex, the world’s leading Swiss watchmaker, is committed to cultivating the strong ties that bind these two prestigious worlds in their shared pursuit of perfection.

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