In December 2010, Adecco, the world leader in Human Resources Solutions, returned to Davis Cup by BNP Paribas and joined Fed Cup by BNP Paribas, both as an international sponsor.
The new agreement commenced with the 2010 Davis Cup Final between Serbia and France in Belgrade and runs through 2013.
Adecco, who previously sponsored Davis Cup from 2002-2007, is the Official HR Partner of Davis Cup and Fed Cup and, in addition to on-site banners and hospitality, sponsors the on-court speed serve package for both competitions.
Patrick de Maeseneire, Adecco Group CEO: “We are proud to partner with the International Tennis Federation in what is the world’s largest international annual team competition in sport. By also acting as the Official HR Partner for both competitions, we will be showcasing our top-class abilities in recruiting for large scale international sporting events.”
Francesco Ricci Bitti, ITF President: “It is always good news when a top sponsor like Adecco chooses your competition. It is even better news when they decide to come back. This shows a real vote of confidence for both Davis Cup and Fed Cup and reinforces the current strength of both competitions. Adecco are both friends and colleagues and we know, from experience, that they are a great fit for Davis Cup and Fed Cup.”
Find more information about Adecco at: Adecco.com